Alan Sasseen has to his credit a long and rich career particularly in the diamond, gold and jewellery sector. Alan is the third family generation in the jewellery business as a qualified jewellery designer, master goldsmith and rough diamond valuator.

He has twice been an award winner of the prestigious De Beers South African Diamonds Today and Tomorrow Competition. He is well known for his skillfully designed jewellery and has won awards as a tribute to the craftsmanship of this Master Goldsmith and Jewellery Designer. Further commissions have been to design the Durban Designer Competition Trophy- for the clothing industry. The trophy for the Azalea Flower Organization of South Africa, as well as other organizations.

Alan Sasseen has acted as a consultant to many worldwide governments which have included, Sierra Leone and Lesotho to name a few.

As a diamond trader, miner, and supplier to the international markets, for rough diamonds – the name Sasseen is synonymous with the utmost integrity and an irrefutable reputation enjoyed across the continents and echoed through most of the international diamond centers.